Singapore Pet Festival 2026
From Event Setup to On-Ground Content Creation
Event: Singapore Pet Festival 2026
Role: Content Creation & Event Marketing
Responsibilities: Instagram Reels | Filming & Editing | Instagram Stories | Brand Promotion | Booth Operations | Booth Setup & Teardown
Set Up Day
Contributed to the booth setup, lightbox and visual presentation, arranging product displays and promotional materials to create an organised and engaging space ready for the event.
Instagram Stories
Created, filmed and edited Instagram Stories & Boomerangs across multiple pet brands during the event, capturing real-time moments while promoting brand presence, products and event-exclusive offers. I adapted the content to each brand’s identity and messaging to keep the Stories relevant, engaging and consistent.
Instagram Reels
Created, filmed and edited Instagram Reels for Silversky and Food For The Good during Singapore Pet Festival. The Reels promoted various Silversky pet brands, products, event-exclusive offers and booth highlights, with the aim of increasing brand visibility and attracting visitors to both booths.
Food For The Good
Food For The Good
Food For The Good
Silversky
Link: https://www.instagram.com/reel...
Silversky
Link: https://www.instagram.com/reel...
Silversky
Link: https://www.instagram.com/reel...
Silversky
Link: https://www.instagram.com/reel...
Silversky
Link: https://www.instagram.com/reel...
Silversky
Link: https://www.instagram.com/reel...
Social Media Accounts
More Instagram reels and Tik Tok videos can be found in all of the social media pages:
Silversky Ig: https://www.instagram.com/silv...
Silversky TikTok: https://www.tiktok.com/@silver...
Wellness Ig: https://www.instagram.com/well...
Stella & Chewy's Ig: https://www.instagram.com/stel...
Frash Fresh Ig: https://www.instagram.com/fras...
Food For The Good Ig: https://www.instagram.com/food...
Holuah! Ig: https://www.instagram.com/holu...
Event Highlights
Capturing the Dogs of Singapore Pet Festival
Key Takeaways
As my third major pet event, Singapore Pet Festival marked a clear progression in my internship as my role expanded to covering Silversky’s booth and multiple pet brands. Compared to my previous events, I took on a broader content role by creating, filming and editing event content, while engaging with pet owners and capturing moments across the booth. Managing content across different brands in a fast-paced environment strengthened my adaptability, independence and confidence in making creative decisions on the ground. Looking back from my first event to my third, I could see clear growth in how confidently I approached both content creation and customer interaction.