Hi, I’m Francesca, a Year 3 Design for User Experience student at Republic Polytechnic with hands-on experience across UX/UI design, digital marketing, social media strategy, branding and content creation.

I am passionate about understanding people and transforming insights into meaningful, intuitive and engaging experiences. Through my UX projects, I have developed skills in user research, usability testing, interaction and UI design, wireframing and prototyping, using tools such as Figma, Axure RP and Balsamiq.

Beyond UX, my experience as a Social Media Strategist Intern strengthened my ability to combine creativity with strategy. I conceptualised, scripted, filmed and edited 100+ short-form videos across 11 pet brands, while contributing to content strategy, branding, product launches, digital campaigns, livestreams and major industry events. This taught me to approach every creative decision with a clear understanding of the user, audience, brand and objective.

I am proactive, adaptable and driven, with a strong sense of ownership and a passion for leadership. I enjoy taking initiative, collaborating with others and bringing ideas from concept to execution. Whether I am designing an experience, developing a campaign or creating content, I strive to create work that is purposeful, engaging and makes an impact.

Outside of work, I enjoy travel content creation, exploring new places and café hopping with friends, which keeps me curious and constantly looking for new sources of inspiration.

My Contacts: 
linkedin.com/in/francescalee888  
Email:  Lixiulifrancescalee05@gmail.com

Personal Motto - Francesca