Pet Expo 2026
From Event Setup to On-Ground Content Creation
Event: PetExpo 2026
Role: Content Creation & Event Marketing
Responsibilities: Instagram Reels | Filming & Editing | Instagram Stories | Interviews | Brand Promotion | Booth Operations | Booth Setup & Teardown
Set Up Day
Contributed to the booth setup, lightbox and visual presentation, arranging product displays and promotional materials to create an organised and engaging space ready for the event.
Instagram Stories
I created real-time Instagram Stories & Boomerangs to highlight participating brands, promotions and key moments throughout PetExpo for Stella & Chewy's, Wellness and Holuah! pet brands.
Instagram Reels
Created, filmed and edited Instagram Reels for Stella & Chewy’s, Holuah!, Wellness and Silversky during PetExpo, capturing event highlights, brand promotions and on-ground moments. I adapted each Reel to the different brand identities and audiences, while creating engaging content that promoted the brands and their presence at the event.
Stella & Chewy's
Stella & Chewy's
Stella & Chewy's
Holuah!
Holuah!
Wellness
Social Media Accounts
More Instagram reels and Tik Tok videos can be found in all of the social media pages:
Silversky Ig: https://www.instagram.com/silv...
Silversky TikTok: https://www.tiktok.com/@silver...
Wellness Ig: https://www.instagram.com/well...
Stella & Chewy's Ig: https://www.instagram.com/stel...
Frash Fresh Ig: https://www.instagram.com/fras...
Food For The Good Ig: https://www.instagram.com/food...
Holuah! Ig: https://www.instagram.com/holu...
Event Highlights
PetExpo Through My Lens
Key Takeaways
PetExpo gave me a better understanding of the teamwork and effort behind running a large-scale event. From setting up and tearing down the booth to creating content alongside fellow interns and colleagues, I learnt how important communication and collaboration are in a fast-paced environment. Plus, interacting with different pet owners and their dogs also pushed me to be more confident, approachable and adaptable, especially when capturing spontaneous content on the ground.