Dopa Dopa

Ice Cream Shop Website Redesign

I redesigned the DOPA DOPA ice cream shop website using Adobe XD, focusing on improving visual clarity, brand consistency and overall user experience. The design process began with research and analysis of the brand’s identity, products and target audience to understand user needs and pain points, such as difficulty navigating menus and locating key information.

Based on these insights, I developed design goals that prioritised intuitive navigation, clear content hierarchy and a warm, inviting visual style that reflects DOPA DOPA’s joyful brand personality. Iterating on page structure, typography, and colour usage to enhance readability and usability.

The redesign focuses on simplified navigation, clear call-to-action buttons and consistent visual elements to guide users smoothly through the website. User flows were streamlined to help visitors quickly explore flavours, learn about the brand and access store or ordering information. The final outcome is a visually cohesive and user-friendly website concept that balances aesthetics with functionality, enhancing both the digital presence and customer experience of DOPA DOPA.

Tool: Adobe Express