Asia Cat Expo 2026

From Event Setup to On-Ground Content Creation

Event: Asia Cat Expo 2026

Role: Event Marketing & Booth Operations

Responsibilities: Booth Promotion | Customer Engagement | Product & Brand Promotion | Booth Management | Event Operations | Booth Setup & Teardown

Contributed to the booth setup, lightbox and visual presentation, arranging product displays and promotional materials to create an organised and engaging space ready for the event.

I filmed and edited Instagram Stories for Wellness to promote the brand’s presence at Asia Cat Expo and highlight the event-exclusive promotions available at the booth. The Stories were created to build event awareness, showcase key offers and encourage visitors to visit the Wellness booth.

Represented Holuah! on the ground, engaging with pet owners and introducing our newly launched cat wet food range. I actively promoted the brand, explained product offerings and upsold bundle deals to attract customers and encourage purchases. This experience strengthened my confidence in customer engagement, product communication and on-ground brand promotion.

Capturing the Cats of Asia Cat Expo

As my second major pet event, Asia Cat Expo gave me the opportunity to take on a more customer-facing role. I worked closely with my colleagues to manage the Holuah! booth, promote its freeze-dried treats and newly launched cat wet food, and engage directly with pet owners. Compared to my first event, I became more confident in approaching customers, communicating product benefits and adapting my approach to different people. This experience was an eye-opener that showed me the importance of teamwork, communication and creating positive customer interactions, making it a meaningful part of my internship journey.